Spin360, 360° fan pre-order launch, top ad
2,316purchases, 1,238 in July alone
- Jul peak
- 1,238
- Platform
- Meta
- Format
- DTC
Performance Ad Editor & Strategist
Your Meta ads should be
paying for themselves.
$665K revenue tracked. 11x ROAS.
For brands with a product and a Meta account
that isn't paying for itself yet.
- 11x ROAS
- 55.5% thumbstop
- $665K+ revenue
- 10.7M impressions
- ★ 4.9 star rated
- $15.01 CPL
- Top Rated Plus
real ads I made. hover to pause, click to watch with sound
ads made for
Farmers Defense
Gilson Snow
Black Rifle Coffee
JNCO
Grounds & Hounds
Spin360
Flippa
Lead Scripts
Dream Bed Makers
Three Scooops
Slice Golf Balls
LUVR
ElixLabs
Suptropic
MP Plants
Anitya
Barari Samana
BAYZ 101
Grand Reve Realty
Sevenreal
Sobha Realty
Money Saving Advisor
- $665K+Revenue tracked across two accounts.
- 11xBest ad in the account. $2.1K in, $23K out.
- 55.5%Thumbstop. Account average was 27.1%.
- $15.01Cost per lead. Industry charges $25 to $50.
- 97.45%Click quality. Buyers filtered before the landing page.
These are documented results from specific client accounts. They are not a guarantee of results for any future engagement. Individual outcomes vary.
explore the wall!
Winners Wall
Nothing here is a mock-up. Each one ran on Meta with real budget behind it.
UV hoodie, "Blocks sun. Not comfort."
$308Kadd-to-cart value over 12 months
- Impressions
- 4.8M
- Purchases
- 1,184
- Click quality
- 87.5%
Winter gloves, "Hands never cold again"
10.7Mimpressions, largest-reach ad in the account
- Engagements
- 3.97M
- Shares
- 4,893
- CPM
- $8.06
Pollinator Week, "Gear up. Give back."
11xROAS, best ad in the account
- CPA
- $9.83
- AOV
- $108
- CTR
- 3.8%
Laser hair removal, lead generation
$15.01cost per lead, 40% under industry average
- Leads
- 506
- Creatives
- 2
- Reach
- 4.15M
- Avg CPL
- $16.75
Technical UV hoodie, "We went on a mission"
55.5%thumbstop rate, 2x the account average
- Hold rate
- 8.4%
- CPA
- $43
- Platform
- Meta
Spin360, sleep-angle VSL
288purchases, 5.1% of total account volume
- Account share
- 5.1%
- Platform
- Meta
- Format
- VSL
Winter gloves, "Perfect for working outside"
5.6xROAS, $17.64 CPA
- CPA
- $17.64
- Platform
- Meta
- Format
- UGC video
three accounts, three different jobs
Case Studies
An apparel brand, start to scale. A consumer electronics pre-order with no sales history. An aesthetics clinic buying leads. Same process, different numbers.
Farmers Defense · Apparel & outdoor
11x
One researched cause angle beat everything else in the account
We started with one test edit. Ended up doing every product in their line. The Pollinator Week angle, cause marketing nobody in the account had tried, became the best ad they'd ever run.
Read the case study Spin360 · consumer electronics launch $483KA pre-order launch with no sales history, three months
No footage. No reviews. No sales history. Just a product and a brief. 2,316 purchases in three months.
Read the case study Digital Buzz · aesthetics clinic lead gen $15.01506 leads under $16.75 in a $25 to $50 category
Laser hair removal on Meta. Two creatives. 506 leads. Under $17 each, in a category where $25 to $50 is normal.
Read the case studythe system behind every number on this page
R.A.C.E.
Step 01
R
Research
I start with competitor ads that have money behind them, not mood boards. If an angle is working in the market, I want to know why before I write a single line.
Step 02
A
Adapt
I take what's working and build it around your product. The Pollinator Week ad that did 11x came from an adjacent market. Same bones, different voice.
Step 03
C
Convert
Three to five variants per angle, small budgets. The losers get cut fast, $30 to $50 spend. The spring sale test had 12 variants. The top three did 85% of the revenue.
Step 04
E
Expand
When something wins, it gets scaled: new audiences, new formats, new SKUs. I use AI-generated footage when it's faster or cheaper than a shoot, and only when it actually tests better.
what they said, next to what the account did
Client notes
"We started with one test edit. That turned into briefs every week across sleeves, gloves, hoodies, hats and aprons. He's reliable, fast, and the ads perform. Six rate increases later and I'm still sending him work."
Kaz K.Founder, Farmers Defense
11x ROAS · $308K add-to-cart · 55.5% thumbstop
"Mustafa turned our creative pipeline into something we could actually scale. He gives direction that converts, not just direction that looks good."
Charles CannonMarketing Partner, Spin360
$483,877 revenue · 2,316 purchases · three months
"Working with Mustafa was straightforward. He built creatives that actually converted and the numbers proved it."
Amir ShchoriFounder and CEO, Digital Buzz
506 leads · $15.01 CPL · industry range $25–$50
about me!
I've been editing for seven years. I stopped guessing about four years ago.
I started as a YouTube editor and grew a channel to 80K subscribers, which taught me retention the hard way, one analytics graph at a time. Then I moved into paid social, where the same skill has a price tag on it: a video that holds attention for three more seconds is a video that costs less per purchase.
Now I work with DTC and lead-gen brands on Meta and TikTok. I research before I cut, and I read the numbers after it runs. I'm an editor and a creative strategist. I work alongside whoever runs your account.
common questions
Common Questions
Do you work with brands at any spend level?
I work best with brands actively spending on Meta, typically $3K/month minimum. Below that, there usually isn't enough data to test and iterate properly.
What does working together actually look like?
You send raw footage or a brief. I research your market, build 3-5 variants per angle, and deliver ads ready to test. Once something wins, we scale it. You stay in the loop at every step.
Do you do strategy or just editing?
Both. I research before I cut and read the numbers after it runs. If you have a media buyer, I work alongside them. If you don't, I can help you think through what to test and in what order.
What's your turnaround time?
First batch within 5-7 business days. Revisions within 48 hours.
Do you offer a trial before committing to a retainer?
Yes. Most clients start with one test round (3 to 5 ads) before committing to ongoing work. That way you see the work on your actual product before you decide anything.
Tell me about your ads.
I'll tell you what to fix.