Case study 03 · Aesthetics clinic · Lead generation · Meta Ads

506 leads, under $17 each, in a category that usually costs $25 to $50.

Digital Buzz runs lead generation for an aesthetics clinic. Laser hair removal is a crowded Meta category with expensive clicks. Two creatives, four million impressions, no fatigue.

$15.01cost per lead, top creative

506leads across two creatives

40%+under the industry CPL range

the numbers

Two creatives, both under $17

The second confirmed the first wasn't a fluke.

Metric	Result	Context
Cost per lead, top creative	$15.01	Industry range $25 to $50+
Cost per lead, second creative	$16.75	Both under industry average
Total leads	506	Tracked conversions
Impressions	4.15M+	Held at scale, no fatigue

▶ Laser A · $15.01 CPL

▶ Laser B · $16.75 CPL

the test round

Both creatives ran on the same angle

Creative	CPL	Note
Laser A - UGC, pain objection	$15.01	Led with pain, resolved in hook
Laser B - UGC, same angle	$16.75	Different presenter, same structure

Both creatives ran on the same angle. The second confirmed the first wasn't a fluke.

why it worked

Laser hair removal has one objection that kills conversions: pain.

Every potential customer has heard it hurts. Most ads ignore it or bury the reassurance in the middle. These didn't.

The creative led with that fear in the first second and resolved it before the hook ended. Not a testimonial. Not a before/after. A direct answer to the thing stopping them from booking.

That's why the CPL held at scale: the creative pre-qualified buyers by removing the biggest friction point before they ever hit the form. Same research-first logic as ecommerce. The conversion event is a form instead of a checkout, but the psychology is identical.

what the client said

"Working with Mustafa was straightforward. He built creatives that actually converted and the numbers proved it."

Amir ShchoriFounder and CEO, Digital Buzz

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